A LITTLE ABOUT ME
Hi there! My name is Yassen Grigorov and I'm a Bulgarian-born, London-based photographer. I moved to the UK to study my craft at the University of Westminster in 2017, and graduated their BA Photography course with First Class Honours in 2020. During that time, I developed keen interests in a variety of subjects, ranging from fashion, architecture and design, to philosophy, artificial intelligence and sociology.
Beyond photography, I enjoy music, cooking and fitness. I'm an avid track cyclist and runner, coffee nerd and occasional wine aficionado. I also dabble in writing on subjects photographic and otherwise.
ABOUT MY PROCESS
At YGREQ, I champion authenticity, craftsmanship and intimacy. I believe the current photographic landscape is one that favours superficiality and trendiness over sincerity. My way of pushing back against this is by putting my subjects' passions and personalities first, and really letting their stories sing!
I prefer to work on analogue media as the workflow better aligns itself with my values. I believe that the process of photography is precious and something to be cherished, thus the slower, more methodical and deliberate approach that film allows for is a perfect fit. Of course, I'm also entirely comfortable around a digital workflow for those projects that simply couldn't be viably shot otherwise!
In my practice I bring together my enthusiasm for the macro and the micro of complex narratives as well as my eye for the purely aesthetic, and aim to produce work that is not only meaningful and valuable, but also beautiful and engaging, regardless of the end goal of the project being a personal or a commercial pursuit.
I'm always super happy to have a chat! For all enquiries, business-related or not, click through to my contact page below or follow me on my social media, linked in the banner, and drop me a line through there! I'll endeavour to get back in touch as promptly as possible!
Exhibitions, Publications, Awards, Competitions
Exemplary Home exhibition at Ko-op Sofia
Ko-op, Sofia will be hosting my project, "Exemplary Home" in their space from the 22nd of July through to the 12th of August 2021. More information TBA soon.
My project, "Exemplary Home" was featured on the cover of, and within, the class of 2020 BA Photography catalogue by the University of Westminster
Bulgaria's leading independent arts and culture publication, Виж! Magazine featured my practice and story in a four-page segment in their February edition
My documentary project, Exemplary Home, won 2nd place in the Film/Other category of the prestigious International Photography Awards
26 October 2020
Participated in Photoscratch 2020 with my project, Exemplary Home
Independently conceptualised, shot developed and produced a12-page fashion/documentary editorial for The Fall Magazine’s first physicaledition.
"Exemplary Home" was selected to participate in Traia Photolab and Pinsharp Mag's virtual exhibition. I also gave an artist talk on the project, my practice and inspirations
"Exemplary Home" was published as a part of Offspring Photomeet and Northern Narratives' article, "The Rural"
My project, Exemplary Home, was featured in PhotoGrad's Graduate Photographer showcase.
Cherrydeck Featured Photographer
Selected to be featured on the cover of the Cherrydeck website and social media accounts.
My project, Exemplary Home, was featured in Source Magazine's Graduate Photographer showcase.
International Photography Awards
Entered my project, Exemplary Home, into the competition under the Film/Analogue category.
Wide Angle Photography Contest - Oxford University Press
Participated in the OUP - Wide Angle Photography contest, submitting work that looks at photography in a nontraditional and disruptive fashion.
LensCulture Portrait Awards
Participated in the LensCulture Portrait Awards 2019, submitting my series - "Waiter, Creator, Bartender". Received brilliant feedback from a panel of judges, including major industry professionals, as well as an in-depth work review.
Sweetart Naughty and Nice Exhibition
Participated in the SweetArt Naughty and Nice Exhibition at the Espacio Gallery with a single image, titled "Resilience".
125 Fund Recipient - University of Westminster
Recipient of the maximum amount of funding via The 125 Fund.
- English (Proficient)
- French (Upper Intermediate)
- Bulgarian (Native)