A LITTLE ABOUT ME
Hi there! My name is Yassen and I'm a Bulgarian-born, London-based photographer. I wear many hats, but I bring my unfaltering energy and determination to everything I do, be it photography, track cycling, writing or cooking!
Lovely to e-meet you!
ABOUT MY PROCESS
At YGREQ, I champion authenticity, craftsmanship and intimacy. I believe the current photographic landscape is one that favours superficiality and trendiness over sincerity. My way of pushing back against this is by putting my subjects' passions and personalities first, and really letting their stories sing!
I prefer to work on analogue media as the workflow better aligns itself with my values. I believe that the process of photography is precious and something to be cherished, thus the slower, more methodical and deliberate approach that film allows for is a perfect fit. Of course, I'm also entirely comfortable around a digital workflow for those projects that simply couldn't be viably shot otherwise!
I'm always super happy to have a chat! For all enquiries, business-related or not, please use the contact form below!